Gluco Coach by Abbott – Campaign Animation & AR Characters
A Voodoo Visual Project

Gluco Coach is a next-generation consumer biowearable system by Abbott, designed to monitor glucose levels in real-time and provide actionable insights for metabolic wellness. Through a compact upper-arm sensor and a companion app, users can track how lifestyle choices — such as food, sleep, and activity — impact their glucose levels, energy, and mood.

For this project, Voodoo Visual created a campaign video and developed two original IP characters to serve as interactive guides in the Gluco Coach AR experience. These characters were designed to enhance user engagement during onboarding by explaining the biosensor's features in a friendly, relatable, and playful way.

The animated campaign combines storytelling with educational content to simplify the science behind glucose tracking. Through vibrant animation and expressive character design, users are guided through core functionalities like real-time monitoring, logging meals and activities, and interpreting trends — all while receiving supportive, real-time coaching.

Our work brings together animation, character design, and AR interactivity to make health tech more approachable and intuitive for everyday users.

Client: Iris Singapore